The reason for the sale was reported as low growth in the mainstream chocolate market. This marks the first time the Crunch Bar has changed hands in its existence, nearly a century after the Crunch bar was invented. The Crunch Bar is allowed to have the Nestle name on it for 1 year after the sale but must be removed after that time. confections business to Ferrero, said a Nestle Spokesperson. Products being sold to Ferrero Italia include the Crunch Bar, as well as Butterfinger, Nerds, and LaffyTaffy, and more.Ĭrunch is the only brand for which Nestlé maintained the trademark as part of the sale of the U.S. In 2018 it was announced that Nestle would be selling its rights to over 20 of its candy products for 2.8 billion dollars in cash. This is part of the Nestlé Cocoa Plan, a company’s global initiative to help improve the lives of cocoa farmers and the quality of their products while also assuring a sustainable cocoa supply for years to come.Īs of 2018, the Crunch Bar has been sold to Ferrero Italia (Ferrero SpA), a family-owned Italian-based chocolate and confectionery manufacturer. At the National Confectioners Association’s Sweets & Snacks Expo in Chicago in May 2013, Nestlé USA announced that it will for the first time source 100% certified cocoa beans for the entire line of standard Nestlé Crunch bars. In 2013, Nestlé Crunch began using 100% certified cocoa beans. The Crunch Bar is often viewed as a competitor to the Krackel Bar, made by the Hershey Company. Of course, this is not to detract from the fact that many different demographics of people enjoy the Crunch Bar, and the product has a solid fan base. It also describes the main target market for the Crunch Bar as those being married, and having children of 6 to 11 years old.
It also goes on to describe the distinct target market for the Crunch Bar being white women ages 25 to 34, who have graduated high school, and have an income range of around $75,000 a year. Some of these reasons are to get a burst of energy, to satisfy a craving, or to enjoy a treat.
CRUNKY CRUNCH CHOCOLATE HOW TO
“ Strategic Copywriting: How to Create Effective Advertising”, published in 2004, describes a variety of reasons consumers choose to eat Nestlé Crunch. Sometimes Crunch comes as a purely solid slab of chocolate, and sometimes it comes with perforated chocolate squares that break up into smaller slabs, each with its own individually molded “Crunch” namesake on it. The Crunch Bars’ noticeable stand-out name printed in molded chocolate on the candy bar often will see children eating around it so they are left just with the letters, adding a spot of fun to the snack. The Crunch Bar is, as its name implies, crunchy, and has been described as “Music to your mouth”. Nestle Crunch was first released in the year 1938 and is produced as of 2018 by the company Nestle, though will be produced by Ferrero Italia by the end of 2018. The Crunch Bar is made with crisped rice embedded in it, a popular combination for chocolate treats. The Nestlé Crunch Bar is a candy bar in the shape of a relativity flat square of milk chocolate, with its name “Nestlé Crunch” printed in molded chocolate on the front of the candy bar. The bottom side of the Crunch Bar has crisped rice visibly embedded into the chocolate, giving the Crunch Bar its crispy and crunchy texture. The Crunch Bar boldly has its name in large raised molded words on the square chocolate slab that makes up the candy bar.
True to its name, the Crunch Bar is indeed crunchy and is considered a tasty and textured candy bar. Nestlé’s Crunch Bar is a crispy and crunchy chocolate bar made from milk chocolate and crisped rice. Crunch Seems Like It’s Shrinking Over Time.
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